HƯƠNG, Hoàng Thị Thu; 						ĐẢN, Đồng Xuân; 						TRANG, Nguyễn Thị Quỳnh.
 Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM).
<strong>VNU JOURNAL OF ECONOMICS AND BUSINESS</strong>, [S.l.], v. 31, n. 2, june 2015.
ISSN 2734-9845.
Available at: &lt;<a href="https://js.vnu.edu.vn/EAB/article/view/39" target="_new">https://js.vnu.edu.vn/EAB/article/view/39</a>&gt;. Date accessed: 19 may 2024.