Hương, Hoàng, 		Đản, Đồng, AND 		Trang, Nguyễn.
" Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)" <em>VNU JOURNAL OF ECONOMICS AND BUSINESS</em> [Online], Volume 31 Number 2 (15 June 2015)