@article{{JEB}{}, author = {Nghia, L., Duong, N.}, title = { An Empirical Study of the Motivations for Intention to Read Brand-related User-generated Content on Social Media in Vietnam}, journal = {VNU JOURNAL OF ECONOMICS AND BUSINESS}, volume = {1}, number = {2}, year = {2021}, url = {https://js.vnu.edu.vn/EAB/article/view/4469} }