TOAN, Nguyen Dinh.
Event Sponsorship and Brand Loyalty: Mediating Role of Attitude Toward Sponsored Events and Sponsoring Brand.
VNU JOURNAL OF ECONOMICS AND BUSINESS, [S.l.], v. 2, n. 2, apr. 2022.
ISSN 2734-9845.
Available at: <https://js.vnu.edu.vn/EAB/article/view/4752>. Date accessed: 05 nov. 2024.