@article{PaM, author = {Tung Dao}, title = { Time Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products}, journal = {VNU Journal of Science: Policy and Management Studies}, volume = {33}, number = {2}, year = {2017}, keywords = {}, abstract = {This research aims to investigate the relationship between time orientation (past, future, and present orientation) and the decision making styles of Vietnamese customers when they decide to purchase a audiovisual product. A survey was conducted on 423 Vietnamese customers in Hanoi in 2016. The results demonstrate significant relationships between perspectives of time orientation and customer’s decision-making styles. Among the three time perspectives, the past and future orientation manifest a significant difference between decision making styles (customer segments). The present orientation was shown to have significant relationships with some individual characteristics of decision-making style, but no significant difference found between decision-making styles. Key words:     Time Orientation, Decision Making Styles (DMS), Vietnamese Customers, Audiovisual products.}, issn = {2588-1116}, doi = {10.25073/2588-1116/vnupam.4089}, url = {https://js.vnu.edu.vn/PaM/article/view/4089} }