Nguyen Thi Phuong Thao

Main Article Content

Abstract

Green management is an inevitable trend in the hotel industry as a response to the needs of sustainable development. However the common question is whether tourists care about the environmental protection measures of hotels. This study sets out to examine the relationship between green activities in hotel rooms and the attitude of tourists. The results of the study have confirmed that the attitudes of hotel guests are positively related to their preference for green practices. Among all factors, the utilization of new technology appliances has the strongest influence on guests’ attitude. Based on the research result, it is suggested that the hotelier should employ new technology appliances as well as launch plenty of environmentally friendly policies in order to obtain a positive attitude from their customers.


Keywords


Environmentally friendly hotel, green practices, tourist attitude


References


[1] Bohdanowicz, P., “Environmental awareness and initiatives in the Swedish and Polish hotel industries - Survey results”, International Journal of Hospitality Management, 25 (2005), 662-682.
[2] Han, H., Hsu, L., Lee, J. & Sheu, C., “Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions”, International Journal of Hospitality Management 30 (2011), 345-355.
[3] Manaktola, K. & Jauhari, V., “Exploring consumer attitude and behavior towards green practices in the lodging industry in India”, International Journal of Contemporary Hospitality Management 19 (2007) 5, 364-77.
[4] Kasim, A., “Socio-environmentally responsible hotel business: Do tourists to Penang Island, Malaysia Care?”, Journal of Hospitality Leisure Marketing 11 (2004) 4, 5-28.
[5] APAT, Tourists accommodation EU eco-label award scheme - Final report, Italian National Agency for the Protection of the Environment and for Technical Services, Rome, 2002.
[6] UNWTO, UNEP, WMO, “Climate change and tourism: responding to global chal-lenges advanced summary”. In: Advanced Summary of The UN Conference on Climate Change, Nusa Dua, Bali, Indonesia, 2007, 1-18.
[7] Clausing, J., “Survey: Boomers More Likely to Go Green in Business Travel”, Travel Weekly, 67 (2008) 2, 22.
[8] Tam, T., “Granting certificate of Green Lotus Label for 33 accommodations”, 2015, Retrieved from http://www.vietnamtourism.com/en/index.php/news/items/10372
[9] Green Hotel Association (n.d.), Retrieved September 7, 2016 from http://www.greenhotels.com/
[10] Millar, M., & Baloglu, S., Hotel Guests’ Preferences for Green Hotel Attributes, Hospitality Management, 2008, Paper 5.
[11] Watkins, E., “Do guests want green hotels?”, Lodging Hospitality, 1994, 70-72.
[12] Berezan, O., Raab, C., Yoo. M., & Love. C., “Sustainable hotel practices and nationality: The impact on guest satisfaction and guest intention to return”, International Journal of Hospitality Management, 34 (2013), 227-33.
[13] Millar, M., & Baloglu, S., “Hotel guests’ preferences for green guest room attributes”, Cornell Hospitality Quarterly, 52 (2011) 3,
302-11.
[14] Verma, V. K., & Chandra, B., “Hotel Guest’s Perception and Choice Dynamics for Green Hotel Attribute: A Mix Method Approach”, Indian Journal of Science and Technology, 9 (2016) 5, DOI: 10.17485/ijst/2016/v9i5/77601.
[15] Ogbeide, G. C., “Perception of Green Hotels in the 21st Century”, Journal of Tourism Insights 3 (2012) 1, Article 1.
[16] Yusof, Z. B., & Jamaludin, M., “Green Approaches of Malaysian Green Hotels and Resorts”, Procedia - Social and Behavioral Sciences, 85 (2013), 421-431.
[17] Jeon, S. M., Jeong, W., & Kim, D., “The effects of green hotel practices on hotel image, visit intention, and word-of-mouth: Focusing on the moderating roles of consumer environmental worldviews”, PEOPLE: International Journal of Social Sciences, Special Issue 1 (2015) 1,
491-499.
[18] Bohdanowicz, P., Churie-Kallhauge, A., Martinac, I. & Rezachek, D., Energy conservation and conservation of hotels - Towards sustainable tourism, 4th International Symposium on Asia Pacific Architecture. Hawaii, 2001.
[19] Wang, R., “The investigation of Green Best Practices for Hotels in Taiwan”, Procedia - Social and Behavioral Sciences, 57 (2012), 140-145.
[20] Mensah, I., “Environmental Management Practices among Hotels in the Greater Accra Region”, International Journal of Hospitality Management 25 (2006), 414-431.
[21] Churchill, G. A. Jr., & Iacobucci, D., Marketing research: Methodological foundations, Mason, OH: South-Western, 2005.
[22] Lancaster, K., “A new approach to consumer theory”, Journal of Political Economy 74 (1966) 2, 132-57.
[23] Badoglio, S., & McCrery, K. W., A Model of Destination Image Formation Annals of Tourism Research, 26 (1999) 4, 868-897.
[24] Lee, J. S., Hsu, L. T., Han, H., & Kim. Y., “Understanding how consumers view green hotels: How a hotel’s green image can influence behavioural intentions”, Journal of Sustainable Tourism 18 (2010) 7, 901-914.
[25] Ajzen, I., The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes 50 (1991), 179-211.
[26] Han, H., Hsu, L. & Sheu, C., “Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities”, Tourism Management, 31 (2010), 325-334.
[27] Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C., Multivariable data analysis reading. USA: Prentice Hall International Editions, 1995.
[28] Gerbing, D. W., & Anderson, J. C., “Improper solutions in the analysis of covariance structures: Their interpretability and a comparison of alternate respecifications”, Psychometrika, 52 (1987), 99-111.

Keywords: Environemetally friendly hotel, Green practices, tourist attitude

References

[1] Bohdanowicz, P., “Environmental awareness and initiatives in the Swedish and Polish hotel industries - Survey results”, International Journal of Hospitality Management, 25 (2005), 662-682.
[2] Han, H., Hsu, L., Lee, J. & Sheu, C., “Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions”, International Journal of Hospitality Management 30 (2011), 345-355.
[3] Manaktola, K. & Jauhari, V., “Exploring consumer attitude and behavior towards green practices in the lodging industry in India”, International Journal of Contemporary Hospitality Management 19 (2007) 5, 364-77.
[4] Kasim, A., “Socio-environmentally responsible hotel business: Do tourists to Penang Island, Malaysia Care?”, Journal of Hospitality Leisure Marketing 11 (2004) 4, 5-28.
[5] APAT, Tourists accommodation EU eco-label award scheme - Final report, Italian National Agency for the Protection of the Environment and for Technical Services, Rome, 2002.
[6] UNWTO, UNEP, WMO, “Climate change and tourism: responding to global chal-lenges advanced summary”. In: Advanced Summary of The UN Conference on Climate Change, Nusa Dua, Bali, Indonesia, 2007, 1-18.
[7] Clausing, J., “Survey: Boomers More Likely to Go Green in Business Travel”, Travel Weekly, 67 (2008) 2, 22.
[8] Tam, T., “Granting certificate of Green Lotus Label for 33 accommodations”, 2015, Retrieved from http://www.vietnamtourism.com/en/index.php/news/items/10372
[9] Green Hotel Association (n.d.), Retrieved September 7, 2016 from http://www.greenhotels.com/
[10] Millar, M., & Baloglu, S., Hotel Guests’ Preferences for Green Hotel Attributes, Hospitality Management, 2008, Paper 5.
[11] Watkins, E., “Do guests want green hotels?”, Lodging Hospitality, 1994, 70-72.
[12] Berezan, O., Raab, C., Yoo. M., & Love. C., “Sustainable hotel practices and nationality: The impact on guest satisfaction and guest intention to return”, International Journal of Hospitality Management, 34 (2013), 227-33.
[13] Millar, M., & Baloglu, S., “Hotel guests’ preferences for green guest room attributes”, Cornell Hospitality Quarterly, 52 (2011) 3,
302-11.
[14] Verma, V. K., & Chandra, B., “Hotel Guest’s Perception and Choice Dynamics for Green Hotel Attribute: A Mix Method Approach”, Indian Journal of Science and Technology, 9 (2016) 5, DOI: 10.17485/ijst/2016/v9i5/77601.
[15] Ogbeide, G. C., “Perception of Green Hotels in the 21st Century”, Journal of Tourism Insights 3 (2012) 1, Article 1.
[16] Yusof, Z. B., & Jamaludin, M., “Green Approaches of Malaysian Green Hotels and Resorts”, Procedia - Social and Behavioral Sciences, 85 (2013), 421-431.
[17] Jeon, S. M., Jeong, W., & Kim, D., “The effects of green hotel practices on hotel image, visit intention, and word-of-mouth: Focusing on the moderating roles of consumer environmental worldviews”, PEOPLE: International Journal of Social Sciences, Special Issue 1 (2015) 1,
491-499.
[18] Bohdanowicz, P., Churie-Kallhauge, A., Martinac, I. & Rezachek, D., Energy conservation and conservation of hotels - Towards sustainable tourism, 4th International Symposium on Asia Pacific Architecture. Hawaii, 2001.
[19] Wang, R., “The investigation of Green Best Practices for Hotels in Taiwan”, Procedia - Social and Behavioral Sciences, 57 (2012), 140-145.
[20] Mensah, I., “Environmental Management Practices among Hotels in the Greater Accra Region”, International Journal of Hospitality Management 25 (2006), 414-431.
[21] Churchill, G. A. Jr., & Iacobucci, D., Marketing research: Methodological foundations, Mason, OH: South-Western, 2005.
[22] Lancaster, K., “A new approach to consumer theory”, Journal of Political Economy 74 (1966) 2, 132-57.
[23] Badoglio, S., & McCrery, K. W., A Model of Destination Image Formation Annals of Tourism Research, 26 (1999) 4, 868-897.
[24] Lee, J. S., Hsu, L. T., Han, H., & Kim. Y., “Understanding how consumers view green hotels: How a hotel’s green image can influence behavioural intentions”, Journal of Sustainable Tourism 18 (2010) 7, 901-914.
[25] Ajzen, I., The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes 50 (1991), 179-211.
[26] Han, H., Hsu, L. & Sheu, C., “Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities”, Tourism Management, 31 (2010), 325-334.
[27] Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C., Multivariable data analysis reading. USA: Prentice Hall International Editions, 1995.
[28] Gerbing, D. W., & Anderson, J. C., “Improper solutions in the analysis of covariance structures: Their interpretability and a comparison of alternate respecifications”, Psychometrika, 52 (1987), 99-111.