Nguyễn Phương Mai

Main Article Content

Abstract

Abstract: Since Vietnam joined the World Trade Organization in 2006, domestic enterprises have to operate in a more fiercely competitive market, which put significant pressures on them to find ways to do business in a more sustainable and social responsible manner. In such a context, implementing corporate social responsibility (CSR) can be an important step on the way towards fostering sustainable business for Vietnamese enterprises. However, literature review has not shown much evidence of how Vietnamese enterprises, particularly SMEs are implementing CSR, and which CSR issues are mostly concerned. This paper explores the current CSR practices and future focus on CSR issues of SMEs in Thanh Hoa province through a survey questionnaire designed on the basis of ISO26000 standard. Research results show that most companies are doing better in labor practices and community involvement and development rather than other CSR topics including environment, governance and human rights, fair operating practices, and consumer issues. In addition, two thirds of the surveyed companies claim that they will focus on several specific environmental issues and community involvement activities in the next five years as these issues play the key role in productivity and performance improvement. Therefore, it is concluded on the basis of the research results that CSR is being considered as a positive trend encouraging Vietnamese SMEs to do business sustainably, and there are clear signs that the SMEs are more committed to improving CSR implementation in the near future.

Keywords: Corporate social responsibility (CSR), enterprises, value chain

 

References

[1] Andriof, J., McIntosh, M. (eds) (2001), Perspectives on Corporate Citizenship, Sheffield UK: Greenleaf Publishing.
[2] Andriof, J., Waddock, S., Husted, B. and Rahman, S. S. (eds) (2002), Unfolding Stakeholder Thinking, pp. 19-43, Sheffield UK: Greenleaf Publishing.
[3] Bowen, H. R. (1953), Social Responsibility of Businessman, Harper & Row, New York.
[4] Brown, T. J., Dacin, P. A. (1997), “The Company and the Product: Corporate Association and Consumer Product Responses”, Journal of Marketing, Vol. 61, No. 1, pp. 68-84.
[5] Caroll, A. B. (1979), “A Three-dimensional Conceptual Model of Corporate Performance”, The Academy of Management Review, Vol. 4, No. 4, pp. 497-505.
[6] Chen, C. H., Wongsurawat, W. (2011), “Core Construct of Corporate Social Responsibility: A Path Analysis”, Asia-Pacific Journal of Business Administration, Vol. 3, No. 3, pp. 47-61.
[7] Cleghorn, B. (2004), “CSR: Creating Greater Competitive Advantage”, Opening remarks by the British High Commissioner at the Corporate Social Responsibility Conference, Kuala Lumpur, 21-22 June.
[8] Davis, K. (1973), “The Case For and Against Business Assumption of Social Responsibilities”, Academy of Management Journal, Vol. 16, No. 2, pp. 312-322.
[9] Draper, S. (2000), Corporate Nirvana: Is the Future Socially Responsible?, London, Industry Society.
[10] Drucker, P. (1984), “The New Meaning of Corporate Social Responsibility”, California Management Review, Vol. 26, No. 2, pp. 53-65.
[11] Drucker, P. (1993), Post-Capitalist Society, HarperCollins, New York.
[12] Ebner, D. and Baumgartner, R. J. (2006), “The Relationship between Sustainable Development and Corporate Social Responsibility”, Paper presented at Corporate Responsibility Research Conference 2006, Dublin, 4-5 September.
[13] [European Commission (2001), Promoting a European Framework for Corporate Social Responsibility: Green Paper, Office for Official Publications of the European Communities, Luxembourg.
[14] European Commission (2011), “A Renew EU Strategy 2011-2014 for Corporate Social Responsibility”, Brussels, , retrieved on 25th August, 2012.
[15] Gray, R. (2001), Social and Environmental Responsibility, Sustainability and Accountability, Can the Corporate Sector Deliver?, Glasgow, Centre for Social and Environmental Accounting Research, University of Glasgow.
[16] Jaffe, A. B., Peterson, S. R., Portney, P. R. and Stavins, R. N. (1995), “Environmental Regulation and the Competitiveness of US Manufacturing: What does the Evidence Tell Us?”, Journal of Economic Literature, Vol. 33, pp. 132-163.
[17] Lewis, S. (2003), “Reputation and Corporate Social Responsibility”, Journal of Communication Management, Vol. 7, No. 4, pp. 356-364.
[18] Luo, X., Bhattacharya, C. B. (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value”, Journal of Marketing, Vol. 70, pp. 1-18.
[19] Maignan, I., Ferrell, O. C. (2004), “Corporate Social Responsibility and Marketing”, Journal of the Academy of Marketing Science, Vol. 32, No. 1, pp. 3-19.
[20] McGuire, J. W. (1963), Business and Society, Mc Graw-Hill, New York.
[21] Nguyen, Cam Van, and Nguyen, Chan (2008), “CSR – A Model for Sustainable Social and Ecological Development in Vietnam”, International Vision, Special Issue in Corporate Social Responsibility, No. 12, pp. 49-56.
[22] Nguyen, Dinh Tai, and Le, Thanh Tu (2008), “Corporate Responsibility towards Employee – The Most Important Component of Corporate Social Responsibility”, International Vision, Special Issue in Corporate Social Responsibility, No. 12, pp. 95-106.
[23] Pham, Duc Hieu (2011), “Corporate Social Responsibility: A Study on Awareness of Managers and Consumers in Vietnam”, Journal of Accounting and Taxation, Vol. 3, No. 8, pp. 162-170.
[24] Pham, Van Duc (2010), “Corporate Social Responsibility in Vietnam: Some pressing Theoretical and Practical Issues”, Journal of Philosophy, No. 2 (14), pp. 3-14.
[25] Redman, E. (2005), “Three Models of Corporate Social Responsibility: Implications for Public Policy”, Roosevelt Review, pp. 95-108.
[26] Sen, S., Bhattacharya, C. B. (2001), “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility”, Journal of Marketing Research, 38 (May), pp. 225 -243.
[27] Sethi, S. P. (1975), “Dimension of Corporate Social Responsibility”, California Management Review, Vol. 17, No. 3, pp. 58-64.
[28] Swift, T. and Zadek, S. (2002), Corporate Social Responsibility and the Competitive Advantage of Nations, Copenhagen Center and Institute of Social and Ethical Accountability.
[29] UNIDO (2002), Corporate Social Responsibility: Implications for Small and Medium Enterprises in Developing Countries, Vienna.
[30] WBCSD (2001), Corporate Social Responsibility: Making Good Business Sense, World Business Council for Sustainable Development, Geneva.
WBCSD (2002), The Business Case for Sustainable Development: Making a Difference Towards the Johannesburg Summit 2002 and Beyond, World Business Council for Sustainable Development, Geneva, Switzerland.