Nguyen Thu Ha, Le Trung Hieu, Vu Tra My

Main Article Content


Green consumption trends are changing consumers' choice and purchase intentions. Eco-labels are formed in order to stimulate acts of purchasing environmentally friendly products and transmitting green product messages. Based on the synthesis of intentional behavioral models and theory, the paper proposes an analytical framework of four elements (i.e.: eco-label knowledge, belief, value perception and environmental concern) in analyzing the effect of eco-labels on consumer attitudes and green purchase intention for agricultural products.

Keywords: Ecological label, green purchase intention, green consumption, green products.


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