The Impact of Ecolabels on Consumers’ Attitude and Green Purchase Intention for Agricultural Products A Theoretical Approach
Main Article Content
Abstract
Green consumption trends are changing consumers' choice and purchase intentions. Eco-labels are formed in order to stimulate acts of purchasing environmentally friendly products and transmitting green product messages. Based on the synthesis of intentional behavioral models and theory, the paper proposes an analytical framework of four elements (i.e.: eco-label knowledge, belief, value perception and environmental concern) in analyzing the effect of eco-labels on consumer attitudes and green purchase intention for agricultural products.
Keywords:
Ecological label, green purchase intention, green consumption, green products.
References
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[2] Moisander, Johanna. ”Motivational complexity of green consumerism”, International journal of consumer studies 31 (4) (2007) 404-409.
[3] E. Rahbar, N. Abdul Wahid, “Investigation of green marketing tools’ effect on consumers’ purchase behavior”, Business Strategy Series 12 (2) (2011) 73-83.
[4] E. Rex, H. Baumann, “Beyond ecolabels: what green marketing can learn from conventional marketing”, Journal of Cleaner Production 15 (6) (2007), 567-576.
[5] K.M. Sønderskov, C. Daugbjerg, “The state and consumer confidence in eco-labeling: Organic labeling in Denmark, Sweden, The United Kingdom and The United States”, Agriculture and Human Values 28 (4) (2011) 507-517.
[6] Rex, Emma, and Henrikke Baumann, “Beyond ecolabels: What green marketing can learn from conventional marketing”, Journal of cleaner production 15 (6) (2007) 567-576.
[7] C. Groening, J. Sarkis, Q. Zhu, “Green marketing consumer-level theory review: A compendium of applied theories and further research directions”, Journal of Cleaner Production 172 (2018) 1848-1866.
[8] Cohen, Stephen, “The growing level of environmental awareness”, Huffington Post 29, 2014.
[9] Bhattacharya, Chitra Bhanu, and Sankar Sen, “Doing better at doing good: When, why, and how consumers respond to corporate social initiatives”, California Management Review 47 (1) (2004) 9-24.
[10] A.Z. He, T. Cai, T.X. Deng, X. Li, “Factors affecting non‐green consumer behaviour: An exploratory study among Chinese consumers”, International Journal of Consumer Studies 40 (3) (2016) 345-356.
[11] R.M. Dangelico, P. Pontrandolfo, “From green product definitions and classifications to the Green Option Matrix”, Journal of Cleaner Production 18(16-17) (2010) 1608-1628.
[12] P. McDonagh, A. Prothero, Green management: A reader, International Thomson Business
Press, 1997.
[13] P. Shrivastava, S. Hart, “Creating sustainable corporations”, Business Strategy and the Environment 4 (3) (1995) 154-165.
[14] P. Bansal, K. Roth, “Why companies go green: A model of ecological responsiveness”, Academy of management journal 43 (4) (2000) 717-736.
[15] J. González‐Benito, González‐Benito, “A review of determinant factors of environmental proactivity”, Business Strategy and the Environment 15 (2) (2006) 87-102.
[16] G. Unruh, R. Ettenson, “Growing green”, Harvard Business Review 88 (6) (2010) 94-100.
[17] de Haes, HA Udo, G. R. de Snoo, “Eco-labelling of agricultural food products”, Environmental Assessment and Management in the Food Industry, Woodhead Publishing, 2010, pp. 374-397
[18] K. Sammer, R. Wüstenhagen, “The influence of eco-labelling on consumer behaviour - Results of a discrete choice analysis for washing machines”, Business Strategy and the Environment 15 (3) (2006) 185-199.
[19] C. D’Souza, M. Taghian, P. Lamb, “An empirical study on the influence of environmental labels on consumers”, Corporate Communications: An International Journal 11 (2) (2006) 162-173.
[20] Atkinson, Lucy, Sonny Rosenthal, “Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust”, Journal of Advertising 43 (1) (2014) 33-45.
[21] Prieto-Sandoval, Vanessa, et al., “ECO-labels as a multidimensional research topic: Trends and opportunities”, Journal of Cleaner Production 135 (2016) 806-818.
[22] Pirog, S. Richard, “Ecolabel value assessment: Consumer and food business perceptions of local foods”, 2003.
[23] A. Nilsson, A. Hansla, A. Biel, “Feeling the green? Value orientation as a moderator of emotional response to green electricity”, Journal of Applied Social Psychology 44 (10) (2014),
672-680.
[24] I. Ajzen, “The theory of planned behavior”, Organizational Behavior and Human Decision Processes 50 (2) (1991) 179-211.
[25] R.Y.K. Chan, “Determinants of Chinese Consumers’ Green Purchase Behavior”, Psychology & Marketing 18 (4) (2001) 389-413.
[26] N.R.N.A. Rashid, “Awareness of Eco-label in Malaysia’s Green Marketing Initiative”, International Journal of Business and Management 4 (8) (2009) 132-141.
[27] Y. Chen, C. Chang, “Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust”, Management Decision 50 (3) (2012) 502-520.
[28] T. Ramayah, Jason Wai Chow Lee, Osman Mohamad, “Green product purchase intention: Some insights from a developing country”, Resources, Conservation and Recycling 54 (12) (2010) 1419-1427.
[29] Y. Joshi, Z. Rahman, “Factors Affecting Green Purchase Behaviour and Future Research Directions”, International Strategic Management Review 3 (1-2) (2015) 128-143.
[30] J. Thøgersen, “Psychological Determinants of Paying Attention to Eco-Labels in Purchase Decisions: Model Development and Multinational Validation”, Journal of Consumer Policy 23 (3) (2000) 285-313.
[31] K.M.R. Taufique, A. Vocino, M.J. Polonsky, “The influence of eco-label knowledge and trust on pro- environmental consumer behaviour in an emerging market”, Journal of Strategic Marketing 25 (7) (2017) 511-529.
[32] M. Fishbein, I. Ajzen, Predicting and Changing Behavior: The Reasoned Action Approach, Taylor and Francis, 2011.
[33] Y. Wang, B.T. Hazen, Consumer product knowledge and intention to purchase remanufactured products, Int. J. Prod. Econ. 181 (4) (2015) 460-469.
[34] P.W. Schultz, C. Shriver, J.J. Tabanico, A.M. Khazian, “Implicit connections with nature”, Journal of Environmental Psychology 24 (1) (2004) 31-42.
[35] Furman, Wyndol, K. Jessica, Winkles, “Predicting romantic involvement, relationship cognitions, and relationship qualities from physical appearance, perceived norms, and relational styles regarding friends and parents”, Journal of Adolescence 33 (6) (2010) 827-836.
[36] Grunert, C. Suzanne, Hans Jørn Juhl, “Values, environmental attitudes, and buying of organic foods”, Journal of Economic Psychology 16 (1) (1995) 39-62.
[37] B.A. Bickart, J.A. Ruth, “Green eco-seals and advertising persuasion”, Journal of Advertising, 41 (4) (2012) 51-67.