Factors Affect Green Food Consumption Intention of Consumers in Hanoi
Main Article Content
Abstract
Green consumption has become an important academic and practical topic however green food consumption is a quite new concept with many consumers in Hanoi. Taking the cognitive view in studying consumer behaviors, this study theoretically developed and tested factors that affect green food consumption intention and behavior of consumers in Hanoi, namely Attitude towards the environment, Attitude towards green food consumption, Subjective norm of green consumption, Perceived consumer effectiveness and belief. Our data sample of 260 consumers in Hanoi provided supports for the hypotheses. Our study results thus contribute to the green consumption literature and the broader literature of consumer behavior. Implications and recommendations for further research are also discussed.
Keywords:
Green food consumption, green food behaviour, green food intention.
References
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[3] Mohamed Bilal Basha, David Lal, “Indian consumers’ attitudes towards purchasing organically produced foods: An empirical study”, Journal of Cleaner Production 215 (2019), 99-111.
[4] C.C. Teng, Y.M. Wang, “Decisional factors driving organic food consumption”, British Food Journal 117 (3) (2015) 1066-1081.
[5] K.D.L.R. Kapuge, “Determinants of Organic Food Buying Behavior: Special Reference to Organic Food Purchase Intention of Sri Lankan Customers”, Procedia Food Science 6 (2016) 303-308.
[6] Asgarnezhad Nouri Bagher, Farideh Salati, Mohammad Ghaffari, “Factors Affecting Intention to Purchase Organic Food Products Among Iranian Consumers”, Academy of Marketing Studies Journal 22 (3) (2018) 1-23.
[7] Lê Thị Thùy Dung, “Các nhân tố tác động đến ý định mua thực phẩm hữu cơ của người tiêu dùng tại thành phố Đà Nẵng”, Luận văn Thạc sĩ, Đại học Đà Nẵng, 2017.
[8] Ngô Minh Hải, Masahiro Moritaka và Susumu Fukuda, “Consumer Awareness of Organic Vegetables in Vietnam: An Application of Ordered Logit Model”, Conference of The Food Systerm Research Association of Japan, At Tsukuba University, March 2013.
[9] Hồ Thị Diệp Quỳnh Châu, “Các yếu tố ảnh hưởng đến ý định mua thực phẩm hữu cơ của người tiêu dùng tại Thành phố Hồ Chí Minh”, Luận văn Thạc sĩ, Đại học Mở Thành phố Hồ Chí Minh, 2015.
[10] Ajzen et al., “The theory of planned behavior”, Organizational Behavior và Human Decision Processes 50 (1) (1991) 179-211.
[11] C.V. Jansson-Boyd, Consumer Psychology, Maidenhead: Open University Press, 2010.
[12] Bredahl, L., “Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey”, Journal of Consumer Policy 24 (2001) 23-61.
[13] M. Chen et al., “Transcriptional regulation of yeast phospholipid biosynthetic genes”, Biochim Biophys Acta 1771 (2007) 310-21.
[14] B.H. Sheppard, J. Hartwick, P.R. Warshaw, “The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research”, Journal of Consumer Research 15 (1988) 325-343.
[15] K. Dowd, K.J. Burke, “The influence of ethical values and food choice motivations on intentions to purchase sustainably sourced foods”, US National Library of Medicine National Institutes of Health 69 (2013)137-44.
[16] A.H. Eagly, S. Chaiken, The Psychology of Attitudes. Harcourt Brace Jovanovich, Fort Worth, TX, 1993.
[17] H. Hill, F. Lynchehaun, “Organic milk: attitudes and consumption patterns”, British Food Journal 104 (7) (2002) 526-542.
[18] İbrahim Arpaci, “The impact of cultural collectivism on knowledge sharing among information technology majoring undergraduates”, Computers in Human Behavior 56 (2016) 65-71.
[19] M.H. Bond, Oxford Handbook of Chinese Psychology, Oxford University Press, 2010.
[20] M. Dean, M.M. Raats, R. Shepherd, “Moral concerns and consumer choice of fresh and processed organic foods”, J. Applied Soc. Psychol. 38 (2008) 2088-2107.
[21] M. Vabø, H. Hansen, “Purchase intentions for domestic food: A moderated TPB-explanation”, British Food Journal 118 (10) (2016) 2372-2387.
[22] D.M. Rousseau, S.B. Sitkin, R.S. Burt, C. Camerer, Not So Different after All: A Cross-Discipline View of Trust, Academy of Management Review 23 (1998) 393-404.
[23] M. Janssen, U. Hamm, “Product Labelling in the Market for Organic Food: Consumer Preferences and Willingness-to-Pay for Different Organic Certification Logos”, Food Quality and Preference 25 (2012) 9-22.
[24] C. John, Bernard, Katie Gifford, “Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content”, Journal of Food Distribution Research 40 (2006) 1-11.
[25] R.J. Angulo, M.C. de Souza, P. Reimer, S.K. Sasaoka, “Reservoir effect of the southern and southeastern Brazilian coast”, Radiocarbon 47 (2005) 1-7.
[26] Dunlap, Jones, “Environmental Concern: Conceptual and Measurement Issues”, Journal of Environmental Psychology 19 (4) (2002) 369-382.
[27] Samantha Smith, Angela Paladino, “Eating clean & green? Investigating consumer motivations towards the purchase of organic food”, ANZMAC, 2009, pp. 1-8.
[28] Vermeir, Verbeke, “Sustainable Food Consumption: Exploring the Consumer “Attitude - Behavioral Intention” Gap, Journal of Agricultural and Environmental Ethics 19 (2) (2006) 169-194.
[29] Nielsen, Báo cáo Chỉ số niềm tin người tiêu dùng quý I/2018, 2018.