Khuong Nguyen Vinh, Le Phan Minh Thu, Luong Bao Han, Nguyen Thuy Minh Dan, Pham Truc Mai, Tran Nguyen Hieu Thao

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Abstract

This study was conducted to contribute empirical evidence of the impact of Michael Porter’s business strategy on performance in Vietnamese listed firms. Based on data from 620 firms on the Vietnamese stock exchange from 2010 to 2019, we use a quantitative research method to demonstrate the positive association between performance and differentiation strategy. We found cost leadership strategy has no meaning. Based on the results, we make implications for listed firms and regulatory agencies which will contribute to improving firm performance.

Keywords: Business strategy, cost leadership, differentiation, firm performance, listed firm, Vietnam.

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