Factors Affecting Decisions on Imports of Goods on E-Commerce Platforms
Main Article Content
Abstract
The study aims to establish a model analyzing factors affecting the import decisions of customers on E-commerce platforms. The study was conducted through an online interview using a structured questionnaire with 323 customers. The results indicate seven main factors affecting customers’ import decisions on E-commerce platforms including (1) Search for information online; (2) Perceived usefulness; (3) Perceived ease of use; (4) Price; (5) Trust; (6) Perceived risks; and (7) Online purchasing experience. Additionally, the result of the study also shows customers’ gender, age, matrimonial status, occupation, education, and income make no significant difference to their importing decision for goods via E-commerce.
Keywords:
Imported goods, factors affecting, e-commerce platform.
References
Bhatnagar, A., Misra, S., & Rao, H. R. (2000). On risk, convenience, and internet shopping behavior. Communications of the ACM, 43(11), 98–105. https://doi.org/10.1145/353360.353371
Burke, R. R. (1997). Do You See What I See? The Future of Virtual Shopping. Journal of the Academy of Marketing Science, 25(4), 352–360. https://doi.org/10.1177/0092070397254007
Cassell, J., & Bickmore, T. (2000). External manifestations of trustworthiness in the interface. Communications of the ACM, 43 (12), 50–56. https://doi.org/10.1145/355112.355123
Cheung, C. M., & Lee, M. K. (2003). An integrative model of consumer trust in internet shopping. European conference on information systems, 48, 1–15.
Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Management, Ph.D.(January 1985), 291. https://doi.org/oclc/56932490
Davis, G. B. (2000). Information Systems Conceptual Foundations: Looking Backward and Forward. 61–82. https://doi.org/10.1007/978-0-387-35505-4_5
Hoàng Trọng, L. N. M. N. (2008). Sachvui.Com Sachvui.Com. 27–45.
Index, V. N. A. M. E. (2018). VIETNAM E-BUSINESS INDEX 2018. 1–58.
Jiang, P., & Rosenbloom, B. (2005). Customer intention to return online: Price perception, attribute-level performance, and satisfaction unfolding over time. European Journal of Marketing, 39(1–2), 150–174. https://doi.org/10.1108/03090560510572061
Mishra, S. (2014). Adoption of M-commerce in india: Applying theory of planned behaviour model. Journal of Internet Banking and Commerce, 19(1).
NguyenNgocDat and et al 2020.pdf. (không ngày).
Park, J., Yang, S., & Lehto, X. (2007). Adoption of Mobile Technologies for Chinese Consumers. Journal of Electronic Commerce Research, 8(3), 196–206.
Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly: Management Information Systems, 30(1), 115–143. https://doi.org/10.2307/25148720
Salste, T. (1996). The Internet as a mode of non-store shopping. October.
Subir, B., Julie, W., & Ranjan, K. (2009). A Critical Review of Online Affiliate Models. Journal of Academy of Business and Economics, 9(4), 141–149.
Tuan, N. H., & Nhung, M. T. H. (2019). Factors affecting consumers' online fast food shopping behavior in DaNang city, Journal of Finance, 2 (04/2019).
Burke, R. R. (1997). Do You See What I See? The Future of Virtual Shopping. Journal of the Academy of Marketing Science, 25(4), 352–360. https://doi.org/10.1177/0092070397254007
Cassell, J., & Bickmore, T. (2000). External manifestations of trustworthiness in the interface. Communications of the ACM, 43 (12), 50–56. https://doi.org/10.1145/355112.355123
Cheung, C. M., & Lee, M. K. (2003). An integrative model of consumer trust in internet shopping. European conference on information systems, 48, 1–15.
Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Management, Ph.D.(January 1985), 291. https://doi.org/oclc/56932490
Davis, G. B. (2000). Information Systems Conceptual Foundations: Looking Backward and Forward. 61–82. https://doi.org/10.1007/978-0-387-35505-4_5
Hoàng Trọng, L. N. M. N. (2008). Sachvui.Com Sachvui.Com. 27–45.
Index, V. N. A. M. E. (2018). VIETNAM E-BUSINESS INDEX 2018. 1–58.
Jiang, P., & Rosenbloom, B. (2005). Customer intention to return online: Price perception, attribute-level performance, and satisfaction unfolding over time. European Journal of Marketing, 39(1–2), 150–174. https://doi.org/10.1108/03090560510572061
Mishra, S. (2014). Adoption of M-commerce in india: Applying theory of planned behaviour model. Journal of Internet Banking and Commerce, 19(1).
NguyenNgocDat and et al 2020.pdf. (không ngày).
Park, J., Yang, S., & Lehto, X. (2007). Adoption of Mobile Technologies for Chinese Consumers. Journal of Electronic Commerce Research, 8(3), 196–206.
Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly: Management Information Systems, 30(1), 115–143. https://doi.org/10.2307/25148720
Salste, T. (1996). The Internet as a mode of non-store shopping. October.
Subir, B., Julie, W., & Ranjan, K. (2009). A Critical Review of Online Affiliate Models. Journal of Academy of Business and Economics, 9(4), 141–149.
Tuan, N. H., & Nhung, M. T. H. (2019). Factors affecting consumers' online fast food shopping behavior in DaNang city, Journal of Finance, 2 (04/2019).