Investigating the Factors Influencing Hanoians’ Intention of Using Solar Energy Household Appliances
Main Article Content
Abstract
This research is to examine the factors influencing Hanoians’ intention of using solar energy household appliances through the application of the OLS model, t-test, and ANOVA. Based on the survey of 256 Hanoians, the regression analysis results show tthe factors of “perception of accessibility” has the strongest impact on the intention of using such appliances and is followed by “perception of price,” “support, promotion,” “perception of usefulness,” and “perception of use ease.” The “reference group” and “perception of risk” have the least effect on Hanoians’ intention. The t-test and ANOVA results indicate that the group with an income of less than 10 million VND per month and the group with a college education background or less have a higher intention than the others. The paper, therefore, proposes some suggestions to promote the production and use of these appliances in the coming time.
Keywords:
Household appliances, solar energy, behavioral intention.
References
[1] Manh Duc, “Why is the Power Source Redundant, But Electricity Still Lacking?,” VnEconomy, 2021, https://vneconomy.vn/vi-sao-nguon-thi-thua-dien-van-thieu.htm (Accessed on September 15th, 2021) (in Vietnamese).
[2] Ha Giang, “The Electricity Demand of Hanoi in 2021 Will Rise to 8,1%,” VnEconomy, 2021 https://vneconomy.vn/nhu-cau-dien-nam-2021-cua-ha-noi-se-tang-toi-81.htm (Accessed on September 15th, 2021) (in Vietnamese).
[3] Khalid, Anjum, and Haroon Junaidi, “Study of Economic Viability of Photovoltaic Electric Power for Quetta - Pakistan,” Renewable Energy, 50 (2013) 253-58.
[4] Wang, Z.H.; Wang, X.M and Guo, D.X, “Policy Implications of the Purchasing Intentions towards Energy-Efficient Appliances among China’s Urban Residents: Do SubsidiesWork?,” Energy Policy, 102 (2017) 430-39.
[5] Bandara, U.C., and Amarasena, T.S.M., “Impact of Perceived Ease of Use, Awareness and Perceived Cost on Intention to Use Solar Energy Technology in Sri Lanka,” Journal of International Business and Management, 3 (4) (2019) 01-13.
[6] Ayoub, S. et al., “Factors Affecting Consumer Purchase Intentions for Solar Energy Application at Domestic Level,” International Journal of Economics, Commerce and Management, 7 (10) (2019) 349-363.
[7] Pham Hong Manh, Duong Van Son, “Analyzing the Factors Affecting the Intention to Use Solar Energy Technology of Households in Phan Rang - Thap Cham City,” Industry and Trade Magazine, 4 (2020) 166-175 (in Vietnamese).
[8] Ali, S. et al., “Determining the Influencing Factors in the Adoption of Solar Photovoltaic Technology in Pakistan: A Decomposed Technology Acceptance Model Approach,” Journal of Economics (2020), http://dx.doi.org/10.3390/economies8040108.
[9] Sun, P.C. et al., “Consumer Attitude and Purchase Intention to Rooftop Photovoltaic Installation: The Role of Personal Traits, Psychological Benefit and Government Incentives,” Energy & Environment, 31 (1) (2020) 21-39. DOI: 10.1177/0958305X17754278.
[10] Stragier, J. et al., “Introducing Smart Grids in Residential Contexts: Consumers' Perception of Smart Household Appliances,” Conference paper, Ghent University, 2010. DOI: 10.1109/CITRES.2010.5619864.
[11] Ahmad et al., “Public Acceptance of Residential Solar Photovoltaic Technology in Malaysia,” PSU Research Review, 1 (3) (2017) 242-254.
[12] Akroush, M.N et al., “Determinants of Purchasing Intentions of Energy-Efficient Products: The Roles of Energy Awareness and Perceived Benefits,” International Journal of Energy Sector Management, 13 (1) (2019) 128-148. DOI: 10.1108/IJESM-05-2018-0009.
[13] Tsaur, R.C. and Lin, Y.H. “Exploring the Consumer Attitude of Building-Attached Photovoltaic Equipment Using Revised Technology Acceptance Model,” Sustainability, 10 (4177) (2018). DOI:10.3390/su10114177.
[14] Song, Y.; Zhao, C.and Zhang, M., “Does Haze Pollution Promote the Consumption of Energy-Saving Appliances in China? An Empirical Study Based on Norm Activation Model,” Resources, Conservation and Recycling, 145 (2019) 220-29.
[15] Ali, M.R. et al., “Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior,” Sustainability, 13 (565) (2020). DOI: 10.3390/su13020565.
[16] Tan, C.S. et al., “A Moral Extension of the Theory of Planned Behavior to Predict Consumers’ Purchase Intention for Energy-Efficient Household Appliances in Malaysia,” Energy Policy, 107 (2017) 459-471.
[17] Ajzen, I., Fishbein, M., Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Boston, USA: Addison - Wesley Press, 1975.
[18] Ajzen, I., , From Intention to Actions: A Theory of Planned Behavior, Heidelberg, Germany: Springer Press, 1985.
[19] Chaniotakis, I.E., Lymperopoulos, C., Soureli, M., “Consumers’ Intention of Buying Own - Label Premium Food Product,” Journal of Product and Brand Management, 19 (5) (2010) 327-334.
[20] Ha, N.T., Nguyen, N.D., “Factors Influencing Vietnamese Consumers’ Online Shopping Intention: An Extension of the Theory of Planned Behavior,” VNU Journal of Science: Economics and Business, 32 (4) (2016) 21-28 (in Vietnamese).
[21] Kotler, P., & Keller, K., L., Marketing Management, United States of America: Prentice Hall. 14th Edition, 2012.
[22] Engel, James F., Blackwell, Roger D., Kollat, David T., Consumer Behavior, 3rd ed, Hinsdale, Ill.: Dryden Press, 1978.
[23] Wright, P., “Consumer Choice Strategies: Simplifying vs. Optimizing,” Journal of Marketing Research, 12 (1) (1975) 60-67.
[24] Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. & Tatham, R.L., Multivariate Data Analysis 6th ed, Upper Saddle River NJ, Prentice-Hall, 2006.
[2] Ha Giang, “The Electricity Demand of Hanoi in 2021 Will Rise to 8,1%,” VnEconomy, 2021 https://vneconomy.vn/nhu-cau-dien-nam-2021-cua-ha-noi-se-tang-toi-81.htm (Accessed on September 15th, 2021) (in Vietnamese).
[3] Khalid, Anjum, and Haroon Junaidi, “Study of Economic Viability of Photovoltaic Electric Power for Quetta - Pakistan,” Renewable Energy, 50 (2013) 253-58.
[4] Wang, Z.H.; Wang, X.M and Guo, D.X, “Policy Implications of the Purchasing Intentions towards Energy-Efficient Appliances among China’s Urban Residents: Do SubsidiesWork?,” Energy Policy, 102 (2017) 430-39.
[5] Bandara, U.C., and Amarasena, T.S.M., “Impact of Perceived Ease of Use, Awareness and Perceived Cost on Intention to Use Solar Energy Technology in Sri Lanka,” Journal of International Business and Management, 3 (4) (2019) 01-13.
[6] Ayoub, S. et al., “Factors Affecting Consumer Purchase Intentions for Solar Energy Application at Domestic Level,” International Journal of Economics, Commerce and Management, 7 (10) (2019) 349-363.
[7] Pham Hong Manh, Duong Van Son, “Analyzing the Factors Affecting the Intention to Use Solar Energy Technology of Households in Phan Rang - Thap Cham City,” Industry and Trade Magazine, 4 (2020) 166-175 (in Vietnamese).
[8] Ali, S. et al., “Determining the Influencing Factors in the Adoption of Solar Photovoltaic Technology in Pakistan: A Decomposed Technology Acceptance Model Approach,” Journal of Economics (2020), http://dx.doi.org/10.3390/economies8040108.
[9] Sun, P.C. et al., “Consumer Attitude and Purchase Intention to Rooftop Photovoltaic Installation: The Role of Personal Traits, Psychological Benefit and Government Incentives,” Energy & Environment, 31 (1) (2020) 21-39. DOI: 10.1177/0958305X17754278.
[10] Stragier, J. et al., “Introducing Smart Grids in Residential Contexts: Consumers' Perception of Smart Household Appliances,” Conference paper, Ghent University, 2010. DOI: 10.1109/CITRES.2010.5619864.
[11] Ahmad et al., “Public Acceptance of Residential Solar Photovoltaic Technology in Malaysia,” PSU Research Review, 1 (3) (2017) 242-254.
[12] Akroush, M.N et al., “Determinants of Purchasing Intentions of Energy-Efficient Products: The Roles of Energy Awareness and Perceived Benefits,” International Journal of Energy Sector Management, 13 (1) (2019) 128-148. DOI: 10.1108/IJESM-05-2018-0009.
[13] Tsaur, R.C. and Lin, Y.H. “Exploring the Consumer Attitude of Building-Attached Photovoltaic Equipment Using Revised Technology Acceptance Model,” Sustainability, 10 (4177) (2018). DOI:10.3390/su10114177.
[14] Song, Y.; Zhao, C.and Zhang, M., “Does Haze Pollution Promote the Consumption of Energy-Saving Appliances in China? An Empirical Study Based on Norm Activation Model,” Resources, Conservation and Recycling, 145 (2019) 220-29.
[15] Ali, M.R. et al., “Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior,” Sustainability, 13 (565) (2020). DOI: 10.3390/su13020565.
[16] Tan, C.S. et al., “A Moral Extension of the Theory of Planned Behavior to Predict Consumers’ Purchase Intention for Energy-Efficient Household Appliances in Malaysia,” Energy Policy, 107 (2017) 459-471.
[17] Ajzen, I., Fishbein, M., Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Boston, USA: Addison - Wesley Press, 1975.
[18] Ajzen, I., , From Intention to Actions: A Theory of Planned Behavior, Heidelberg, Germany: Springer Press, 1985.
[19] Chaniotakis, I.E., Lymperopoulos, C., Soureli, M., “Consumers’ Intention of Buying Own - Label Premium Food Product,” Journal of Product and Brand Management, 19 (5) (2010) 327-334.
[20] Ha, N.T., Nguyen, N.D., “Factors Influencing Vietnamese Consumers’ Online Shopping Intention: An Extension of the Theory of Planned Behavior,” VNU Journal of Science: Economics and Business, 32 (4) (2016) 21-28 (in Vietnamese).
[21] Kotler, P., & Keller, K., L., Marketing Management, United States of America: Prentice Hall. 14th Edition, 2012.
[22] Engel, James F., Blackwell, Roger D., Kollat, David T., Consumer Behavior, 3rd ed, Hinsdale, Ill.: Dryden Press, 1978.
[23] Wright, P., “Consumer Choice Strategies: Simplifying vs. Optimizing,” Journal of Marketing Research, 12 (1) (1975) 60-67.
[24] Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. & Tatham, R.L., Multivariate Data Analysis 6th ed, Upper Saddle River NJ, Prentice-Hall, 2006.