Le Thi Thoan, Vo Thi Ngoc Thuy, Tran Thanh Long

Main Article Content

Abstract

In this study, we explores the relationship between competative strategy and corporate governance through the analysis of 562 non-financial companies listed on the Vietnam’s stock market in 2010-2019, thereby making judgments about competitive strategies to determine which strategy has a meaningful impact on corporate governance. It is found that a cost leadership strategy has a negative impact on corporate governance, and a differentiation strategy has a positive impact on corporate governance. In addition, our study provides evidence for further studies in this field and suggests some possible solutions for investors and regulators in Vietnam.

Keywords: Competative strategy, cost leadership strategy, differentiation strategy, corporate governance.

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