The Spread of Korean Culture: The Case of Vietnam

Abstract

Abstract: This paper is a meta-analysis of the spread of Korean culture, often known as “Hallyu” or “the Korean Wave”, which is gaining the attention of many scholars and the public at large. It is catching on in many parts of the world, including Vietnam, and to such an extent that it is now claimed that it is being globalized and globalizing at the same time. This paper on Korean culture makes an attempt to see if there is an element of truth in this claim with special reference to Vietnam. In particular, it deals with the following relevant questions: what is the current status of Korean Culture in Vietnam? Whether it has had any impact on the host culture? and how will Korean Culture likely fare in Vietnam in the future? An oral presentation of the contents of this paper was given at a forum recently held by the Cyber University of Korea on December 3^rd, 2015 inSeoul,Korea.

Keywords: Culture, culture contact, value, Confucianism, globalization, intercultural communication, sub-culture, co-culture, identity.