The role of gift recipient perception in changing brand attitudes and giver - recipient relationship - an agenda for research
Wujin Chu, Nguyen Thi Phi Nga
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Published
Mar 15, 2005
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How to Cite
CHU, Wujin; NGA, Nguyen Thi Phi.
The role of gift recipient perception in changing brand attitudes and giver - recipient relationship - an agenda for research.
VNU Journal of Science: Legal Studies, [S.l.], v. 21, n. 1, mar. 2005.
ISSN 2588-1167.
Available at: <https://js.vnu.edu.vn/LS/article/view/2365>. Date accessed: 22 nov. 2024.
