The Difference in Geographical Culture and Borrowing Consumer Behavior of People in Hanoi and Ho Chi Minh City
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Abstract
The research aims at understanding the difference in geographical culture and consumer lending behavior in two cities (Ho Chi Minh City and Hanoi) in the context of fast growing consumer finance markets in recent years. This research used Hofstede's theory of culture (1980, 1991) and the development of Sharma's personal cultural aspects (2010) includes: Independence and interdependence, Power and social inequality, Risk aversion and ambiguity intolerance, Masculity and gender equality, Tradition and prudence. These cultural groups are used to explain how the geographical cultural differences affect consumer lending practices of the two cities. Thus, some implications in this paper can help consumer lending institutions have appropriate policies to improve the efficiency of their operations.
References
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