Factors Affecting Students’ Behavior Intentions in Studying at the VNU School of Interdisciplinary Studies
Main Article Content
Abstract
This research analyses the factors affecting students’ behavior intentions and decisions in studying at the VNU School of Interdisciplinary Studies (VNU SIS). Based on the survey results of 243 students attending the master programs at VNU SIS, the research shows that “awareness of behavior control” has the most influence on students’ behavior intentions. This is then followed by “students’ awareness of usefulness”, “educational institution’s prestige” and “communication - consultancy”. The “costs” and “subjective norms” have the least impact on students’ behavior intentions in studying at VNU SIS. However, the “costs” negatively affect students’ behavior intentions. Notably, “convenience” has no effect on students’ behavior intentions.
Keywords:
Behavior intentions, VNU SIS.
References
[1] I. Ajzen, M. Fishbein, Belief, attitude, intention, and behavior: An introduction to theory and research, Boston, USA: Addison - Wesley Press, 1975.
[2] I. Ajzen, From intention to actions: A theory of planned behavior, Heidelberg, Germany: Springer Press, 1985.
[3] I.E. Chaniotakis, C. Lymperopoulos, M. Soureli, “Consumers’ intention of buying own - label premium food product”, Journal of Product and Brand Management 19(5) (2010) 327-334.
[4] N.T. Ha, T.D. Nguyen, “Factors influencing Vietnamese consumers’ online shopping intention: An extension of the theory of planned behavior”, VNU Journal of Science: Economics and Business 32(4) (2016) 21-28 (in Vietnamese).
[5] D.W. Chapman, “A Model of Student College Choice”, Journal of Higher Education 52(5) (1981) 490-505.
[6] Perna, “Studying college Access and Choice: A proposed conceptual model”, Higher Education: Handbook of Theory and Research 21 (2006) 99-157.
[7] S. Taylor, P. Tood, “Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions”, International Journal of Research in Marketing 12 (1995) 137-156.
[8] Serna, “Insiders/outsiders? Market Signaling and Student Identity in College Choice”, Strategic Enrollment Management Quarterly 3(3) (2015) 167-183.
[9] Engel, F. James, Blackwell, D. Roger, Kollat, T. David, Consumer Behavior, 3rd ed, Hinsdale, Ill.: Dryden Press, 1978.
[10] S.J. Rocca, S.G. Washburn, “Factors Influencing College Choice of High School and Transfer Matriculants into a College Introduction of Agriculture”, NACTA Journal 49(1) (2005) 32-38.
[11] D. Hossler, K.S. Gallagher, “Studying student college choice: A three-phase model and the implications for policy makers”, College and University 62(3) (1987) 207-222.
[2] I. Ajzen, From intention to actions: A theory of planned behavior, Heidelberg, Germany: Springer Press, 1985.
[3] I.E. Chaniotakis, C. Lymperopoulos, M. Soureli, “Consumers’ intention of buying own - label premium food product”, Journal of Product and Brand Management 19(5) (2010) 327-334.
[4] N.T. Ha, T.D. Nguyen, “Factors influencing Vietnamese consumers’ online shopping intention: An extension of the theory of planned behavior”, VNU Journal of Science: Economics and Business 32(4) (2016) 21-28 (in Vietnamese).
[5] D.W. Chapman, “A Model of Student College Choice”, Journal of Higher Education 52(5) (1981) 490-505.
[6] Perna, “Studying college Access and Choice: A proposed conceptual model”, Higher Education: Handbook of Theory and Research 21 (2006) 99-157.
[7] S. Taylor, P. Tood, “Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions”, International Journal of Research in Marketing 12 (1995) 137-156.
[8] Serna, “Insiders/outsiders? Market Signaling and Student Identity in College Choice”, Strategic Enrollment Management Quarterly 3(3) (2015) 167-183.
[9] Engel, F. James, Blackwell, D. Roger, Kollat, T. David, Consumer Behavior, 3rd ed, Hinsdale, Ill.: Dryden Press, 1978.
[10] S.J. Rocca, S.G. Washburn, “Factors Influencing College Choice of High School and Transfer Matriculants into a College Introduction of Agriculture”, NACTA Journal 49(1) (2005) 32-38.
[11] D. Hossler, K.S. Gallagher, “Studying student college choice: A three-phase model and the implications for policy makers”, College and University 62(3) (1987) 207-222.