Do Huy Thuong, Tran Le Thu

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This research analyses the factors affecting students’ behavior intentions and decisions in studying at the VNU School of Interdisciplinary Studies (VNU SIS). Based on the survey results of 243 students attending the master programs at VNU SIS, the research shows that “awareness of behavior control” has the most influence on students’ behavior intentions. This is then followed by “students’ awareness of usefulness”, “educational institution’s prestige” and “communication - consultancy”. The “costs” and “subjective norms” have the least impact on students’ behavior intentions in studying at VNU SIS. However, the “costs” negatively affect students’ behavior intentions. Notably, “convenience” has no effect on students’ behavior intentions.

Keywords: Behavior intentions, VNU SIS.


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