The Impact of Negative Emotions on Student College Transferring Decision
Main Article Content
Abstract
Negative emotions are the result of unpleasant experiences when using a product or service. In education, the low-level of negative emotions are "early warning signals" about student confidence in a diminished university. At a higher level, negative emotions can lead to a variety of coping behaviors such as complaint, sharing a negative word-of-mouth, and switching intention. The study employed the Partial Least Square - Structural Equation Modeling to analyze the relationship between negative emotions and switching decisions in a sample of 374 students who are studying at the University of Labour and Social Affairs, Ho Chi Minh campus (ULSA2). The empirical results revealed that there is a positive impact of anger, frustration on the complaint,
and negative word-of-mouth. The regret leads to switching intention. Result of the research are references to university managers in policy planning.
Keywords:
Negative emotion, coping behavior, student, university
References
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2. J. Gao, D.L. Kerstetter. From sad to happy to happier: Emotion regulation strategies used during a vacation. Annals of Tourism Research 69 (2018) 1-14.
3. A.M.M. Garcia. The role of positive and negative emotions to academic performance. Undergraduate Thesis Proposal, San Beda College, 2016.
4. A.C. Frenzel, R. Pekrun, T. Goetz. Perceived learning environment and students’ emotional experiences: A multilevel analysis of mathematics classrooms. Learning and Instruction 17 (2007), 478-493.
5. A.M. Isen. Positive affect. In T. Dalgleish & M. Power (Eds.), Handbook of cognition and emotion. New York: Wiley, 1999.
6. R. Pekrun, T. Goetz, W. Titz. Academic Emotions in Students’Self-Regulated Learning and Achievement: A Program of Qualitative and Quantitative Research. Educational Psychologist 37 (2002) 91-106.
7. O. Birgin, M. Baloglu, J. Catlioglu Hakan, R. Gurbuz Ramazan, Investigation of mathematics anxiety among sixth through eighth grade students in turkey, Learning and Individual Differences 20 (2010) 654-658.
8. E.P. Galanaki, S.A. Polychronopoulou, T.K. Babalis. Loneliness and social dissatisfaction among behaviourally at-risk children. School Psychology International 29 (2008) 214-229.
9. I. Buric, I. Soric. The role of test hope and hopelessness in self-regulated learning: Relations between volitional strategies, cognitive appraisals and academic achievement. Learning and Individual Differences 22 (2012) 523-529.
10. H. Li, Y. Zhang. Factors predicting rural Chinese adolescents’ anxieties, fears and depression. School Psychology International 29 (2008) 376-384.
11. J. Dour, C.B. Cha, M.K. Nock. Evidence for an emotion cognition interaction in the statistical prediction of suicide attempts. Behaviour Research and Therapy 49 (2011) 294-298.
12. I. Ajzen, The theory of planned behavior, Organizational Behaviour and Human Decision Processes 50 (2) (1991) 179-211.
13. C. Bonifield, C. Cole. Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. Marketing Letters 18(1–2) (2007) 85-99.
14. S. Folkman, R.S. Lazarus, C. Dunkel–Schetter, A. DeLongis, R. J. Gruen. Dynamics of a stressful encounter: Cognitive appraisal, coping, and encounter outcomes. Journal of Personality and Social Psychology 50(5) (1986) 992-1003.
15. S.Donoghue, H.M. de Klerk. Consumers' anger and coping strategies following appraisals of appliance failure. International Journal of Consumer Studies 37(2) (2013) 214-221.
16. A.S. Mattila, H. Ro. Discrete negative emotions and customer dissatisfaction responses in a casual restaurant setting. Journal of Hospitality & Tourism Research 32(1) (2008) 89-107.
17. C.C.S. Brandenberger, G. Hagenauer, T. Hascher. Students’ Self-Determined Motivation and Negative Emotions in Mathematics in Lower Secondary Education-Investigating Reciprocal Relations. Contemporary Educational Psychology (2018) 3-34.
18. F.T. Villavicencio, A.B.I.Bernardo. Negative Emotions Moderate the Relationship Between Self-Efficacy and Achievement of Filipino Students. Psychology Studies 58(3) (2013) 225-232.
19. N. Stephens, K.P. Gwinner. Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior. Journal of the Academy of Marketing Science 26(3) (1998) 172-189.
20. A.D. Rowe, J. Fitness. Understanding the Role of Negative Emotions in Adult Learning and Achievement: A Social Functional Perspective. Behavioral sciences 8(27) (2018) 1-20.
21. J.A.D. Datu. Everyday discrimination, negative emotions, and academic achievement in Filipino secondary school students: Cross-sectional and cross-lagged panel investigations. Journal of School Psychology 68 (2018) 195-205.
22. A. Mathur, G.P. Moschis, E. Lee. Stress and consumer behavior. Journal of Marketing Practice: Applied Marketing Science 5 (1999) 233-247.
23. R. Bagozzi, Z. Gurhan-Canli, J. Priester, The social psychology of consumer behavior, New York: McGraw-Hill Education, 2002.
24. I.J. Roseman. Appraisal determinants of discrete emotions. Cognition & Emotion 5(3) (1991) 161-200.
25. D. Rai, I. Arroyo, L. Stephens, J.E. Beck.Repairing Deactivating Negative Emotions with Student Progress Pages. Springer-Verlag Berlin Heidelberg (2013) 795-786.
26. R. Pekrun. The impact of emotions on learning and achievement: Towards a theory of cognitive/motivational mediators. Applied Psychology: An International Review, 41 (1992), 359–376.
27. J. Hair., M. Sarstedt., L. Hopkins., & V. Kuppelwieser. Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2) (2014), 106–121.
28. C. Fornell., & F.D. Larcker. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18 (1981), 39-50.
29. J.C. Nunnally., & I. Bernstein. The assessment of reliability. Psychometric Theory, 3(1) (1994), 248-292.