Grounds for Refusal of Green Trademark Under EU Legal Framework and Suggestions for Vietnam

Abstract

Environment pollution is one of the most serious problems facing mankind today, which forces businesses making commitments to both environmental and economic sustainability in their marketing campaigns and products. To attract environmentally conscious customers and creat a differentiation between normal and sustainable products in the market, businesses have been using green trademarks for their goods and services. The current EU legislation on trademark has regulated the absolute grounds to denied green trademark registration. This articles will analyze these regulations and make proposals to strengthen the provision of Vietnam Intellectual Property Law.