Main Article Content
This research is conducted on 177 full-time students of joint-training programs offered in English in Vietnam. Five key factors have been recognized as important for a joint – training program in the field of economics - management, namely: the participation of foreign lecturers; learners must be regarded as "customers", and the training institutions in Vietnam must have appropriate customer care; the foreign university that awards degrees must have high reputation, and high training quality;; the foreign university that awards degrees must be widely known in Vietnam. Other factors as the teaching and assessment must be serious and hard enough; the program must be taught entirely in a foreign language; 100% of textbooks and learning materials are in a foreign language and there must have the participation of foreign students in the program in Vietnam; and the curriculum imported 100% from overseas is less appealing to students. The research results also show that the assessment of participants has a high level of consensus and is not influenced by such personal factors as gender, study experience in joint-training programs and hometown background of learners.
Keywords: In-country international join-training program; attractiveness of the program; Vietnamese students.